Our Story

We invite you to step into your most empowered and sexy self – the Ola way. 

Ola The Label offers our best-selling range of everyday essentials, designed to enhance your confidence and celebrate the playful side of life! 

Known for our second skin intimates and elevated basics, we proudly celebrate the freedom of being your authentic self. Ola is on a mission to help women around the world feel unapologetically sexy again. We have reimagined your everyday essentials so you can be confidently uncovered from head to toe. 

Get ready to say Ola to your brand-spankin' new BFF and self-love cheerleader. It's time to break up with your old faithful undies as you step into the irresistible basics that you won't just want to wear – you'll beg to show off! 

Ola The Label is more than just an answer – it's a solution to help you find your perfect combo of comfortable and sexy. We lead the self-love movement with our seamless essentials, playing with feminine tones, soft textures and flattering cuts to suit everybody.

Founded by two best friends with a shared desire for inclusive and everlasting basics, Ola The Label was created for women, by women. Beginning with a promise for every person to fall back in love with themselves, we have mindfully designed each piece to compliment every journey: from being a friend, sister, and mother to a lover. 

Because it's no secret that you're a little bit playful, often cheeky, and deserve to be celebrated every damn day


Ola Community