Behind the Scenes of Beach Please!

Behind the Scenes of Beach Please!

When we created the “Beach Please” collection, w e wanted colours that didn’t just look good but felt like a day at the beach—inspired by our effortless, laid-back, coastal home, here on the Central Coast of NSW.

To keep with those feel good beach vibes, knowing that the beautiful coast lines run all around Australia, we took a trip to the stunning Sunshine Coast in Queensland, to shoot our campaign setting up at the dreamy Havana Haus, a space that embodies the effortless coastal lifestyle we wanted to share with you.

The Havana Haus Experience

Picture this: a modern beach house, windows wide open, letting in the coastal breeze and golden sunlight. The Havana Haus was everything we needed to bring “Beach Please” to life. Nestled among palms and drenched in natural light, the location perfectly matched the mood we wanted for this collection—warm, welcoming, and effortlessly cool. It was the ideal spot for a shoot that felt like a mini-vacation.

The day was filled with laughter, shared meals, and plenty of good vibes. The girls had so much fun, dancing, lounging, and bringing that effortless beach vibe to every shot.

At the end of the day we reflected on the shoot and knew that we captured the essence of what “Beach Please” is all about: the joy of summer, the tranquility of the ocean, and the beauty of simply being present in the moment.

Why These Colours?

We knew this collection had to reflect everything we love about beach days and that sense of calm, comfort, and effortless style. Each colour represents a different aspect of the beach:

  • Quiet Tide is the soft, breezy blue inspired by the rolling waves. It’s like the morning light on the water, bringing a sense of peace and calm. It’s a shade for those who want to carry that easy, coastal vibe wherever they go.

  • Shell is a creamy, versatile neutral—like the sun-bleached shells you collect on long walks by the shore. This is a colour that goes with everything, perfect for those who love understated, beachy elegance.

  • Sand brings a warm, golden glow that is just like sand at golden hour. It’s cozy, inviting, and adds a sunlit warmth that feels like the last light of day, wrapping you up in its glow.

    Every piece in this collection was created to feel like a mini escape, an invitation to bring the ocean’s ease and a slice of summer with you year-round. And now, it’s your turn. Dive into “Beach Please,” live now.

    P.S : We’d love to see how you style the ‘Beach Please’ collection! Tag us @olathelabel and share your slice of summer for a chance to be featured on our page—and there just might be a little reward waiting for you!


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