Our Classic cuts are the ones we want you to reach for daily.
Seamless, Effortless and Breathable.
Everyone loves a bikini cut brief. They've been a staple in your underwear drawer for years. Your everyday brief, your companion in good times, bad times and most likely the first pair of underwear you ever owned.
We want you to love your purchase from Ola The Label and feel 100% confident in your purchase so we offer a store credit on all items (excluding underwear). For more information please see our Returns Policy.
The absolute best crops! I wear these everyday now. They are 1000 times more comfortable, the band sits perfectly around the chest. I won’t be going back to ‘real bras’ anytime soon.
- Ash W
I bought the bodysuit and the material and fit are amazing. It is so soft and luscious. The customer service was fantastic and shipping was so fast. I love that this brand is so inclusive of women of all shapes and sizes.
- Crystal W
HIGH RISE BRIEF
My new favourite undies, now on high rotation. Absolutely love the high rise fit. They are so flattering and are so comfortable. The perfect cut for me to wear under anything, gym tights, jeans, dresses! OBSESSED.